Ads

More I go into the course, and more I understand the importance of a good planning strategy.

 

At first, I thought it was easy to create an advertising to promote my website and the items viewers can find in it. But so many are the information I would like to share and so few the character I can use, that sometimes I believe what I write will be not enough to cut their attention.

 

Thank Google and its tools I started to use last week, life is e a little bit easier.
Of course, the character I can use are still few, but I already know what keywords are more efficient for my business.

 

In addition to that, Google gives its users to create 3 different versions of the same ad. Doing that I can see, based on the keyword’s indicators, which version will cut more viewers while they are doing their research.

Google Ads & Keywords

Finally I understood how it is possible to have your website showing at the first place, while you search something on google.

Before I had the chance to start a Google Ads Camping, I knew I could use Google to make my website more visible, but I didn't have idea how it works.

Keywords are the key!

Google Ads is really a powerful tool. It combain so many datas that, when you enter a word or phrase inherent to your website, Google tells you how much that words/phrase is relevant.
So, you can link to your website as many words/phrases you want, but you must choose the ones are related to what is your website about. otherwise you will make the users only confused if they search for dessert recipe and find your web site how sells clothing.

Of course, everything has a cost, but, even in this aspects, Google is a powerful tool because it gives you the opportunity to set a budget plan, with which you decide how much you are willing to spend for that campaign.

Legal Structure

In the last assignment I discover how complicated can be to deal with laws, especially when you try to be as simple as possible.

I had the opportunity to learn more about legal issues in US, and I was pleasantly surprised to learn that, even in America, create a small business isn’t not the easiest things to do.

In Italy, where I leave, open a little business isn’t cheap at all, even if you are not going to make any money.

So, because I am not under American laws, I had to pay attention to the Italian ones.

I wasn’t willing to pay any money to the Government for something that, probably, it will end in 8 weeks.

I searched between the different options, and I found out about affiliation.

This particularly from of business doesn’t require you to open any kind of Company, speaking only about Italy.
Amazon has a great affiliation program. So, I decide to create a web site, where all the items I mentioned and posted are linked to a page in Amazon.it, where the viewer will be able to buy the good they looked on my website.

Site Design

As I try to create an appealing website, I understand I can be a little picky sometimes.

This week we worked on the design of our websites.

It was really interesting to search for inspiration and, find website that works. Because internet is full of website, find some good examples could take a long time, or more if you are picky.

Something I learned is that I must find my way. This mean that I cannot take simply a template and change what is write in the paragraphs and titles.

A website how works, is successful not only because it has a good design, but also because the structure, colors, menu and pages are created based on customers. They need to be able to find what they are searching for, without spending a long time.

Some pages a website must have are:

1. Home page

2. Contact us

3. Pages about the items or services they are selling

Also, they could have:

4. FAQ’s

5. About us (a presentation of the web site, can be included on the home page)

There are also other many pages we could insert in a web site, as long as they are going to be helpful and not too much.

Site Builder & Hosting

This was one of that week in which you understand that if you thought you already know a good part of the subject, you was wrong.

Since I began this course, I decided that I was going to do my best to take the maximum out of the teachings, tips and advices I would had received.
Finally I discovered that, more research I make, more ideas, information and possibilities came to my mind.

At one point I had to much information and I couldn't make a decision

So, I had to go back and understand what was my purpose with this assignment.

Our goals form this week was:

1) Choose a site builder

2) Choose a Host


Once I have a look at the different site builder, I choose Wix.com because its many options and cost.

About the Host, I believe that Aruba.it is the best because the basic options' package included in the subscription.

Probably, if I was good at coding or on using Dreamweaver, I was going to build a web site and host it on Aruba.